Sustainable chic: eco-jewellery

Can you look glamorous and still be green? Ruth Harwood shows that it’s possible to wear jewellery with a clean conscience
One of the more surprising suggestions in the BBC Green Action Plan is to only buy jewellery for very special occasions. When the Stockholm Environment Institute analysed carbon emissions by sector “personal effects” came surprisingly high. Cutting down on buying jewellery by 75 per cent could shave 130kg off your carbon footprint.

There are many ethical and ecologically responsible alternatives to jewellery that is sourced in destructive and unsustainable ways. Ethical jewellery ranges from recycled and vintage pieces to gems that are sourced from mines where workers are treated fairly.

(written by Alina)

ella Zhou's personality test

innovator!!! How exciting was that!

Will paste the analysis here when my Internet is ready. It's so hard to update blogs from iPhone .

Cashmere& the credit crisis

WWD researched that knitwear manufacturers are producting much less cashmere for Spring because its probably too expensive for most of the people right now. Many companies also use materials like cotton blend which is more wallet-friendly. When people buy more cotton-based clothes, there probably will be less dry cleaning, which means a cleaner environment.

(written by Alexandra)

Area Profit-W2 1PB

Often, many of the people who live in this sort of postcode will be suburban privately renting professionals. These are known as type 19 in the ACORN classification and 1.09% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in Richmond-upon-Thames, Sutton and Bromley in Outer London, and in Cheltenham, St Albans and Guildford. Here is an overview of the likely preferences and features of your neighbourhood:

Family income-High
Interest in current affairs-Very high
Housing - with mortgage-Medium
Educated - to degree-Very high
Couples with children-Very low
Have satellite TV-Very low

These young people have made a lifestyle choice to reside close enough to the major conurbations to obtain the benefits of the city without actually living in its centre. In their twenties and early thirties, they are well educated and are developing their careers in professional and managerial jobs. They are living in purpose built flats in attractive suburbs and satellite towns. Many are still renting, although some have purchased their homes. They use diverse means to get around. Where possible they will travel to work by public transport, by bike or on foot. However, the majority do have a car and will often buy new, expensive models. These people are very comfortable using the Internet in all aspects of their life including financial services, purchasing gifts, CDs and books and booking their holidays and leisure activities on-line. For holidays, the USA, Canada and other long haul destinations are popular, as are weekend breaks and winter snow holidays. In their spare time they enjoy sport and exercise. They also like spending their money on shopping for clothes and eating out. They are interested in current affairs, and whilst they tend to read mainly the broadsheet papers, they show no bias to any particular title.

http://www.upmystreet.com/local/my-neighbours/neighbourhood-profile/l/w21pb.html

Personal Test-Alina

Achievers


Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a deep commitment to career and family. Their social lives reflect this focus and are structured around family, their place of worship, and work. Achievers live conventional lives, are politically conservative, and respect authority and the status quo. They value consensus, predictability, and stability over risk, intimacy, and self-discovery.With many wants and needs, Achievers are active in the consumer marketplace. Image is important to Achievers; they favor established, prestige products and services that demonstrate success to their peers. Because of their busy lives, they are often interested in a variety of time-saving devices.

Experiencers


Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.

Personal test-Alexandra

Experiencers

Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.

Strivers

Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.

Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy. As consumers, they are as impulsive as their financial circumstance will allow.

Area Profil E1 1EP

Often, many of the people who live in this sort of postcode will be suburban privately renting professionals. These are known as type 19 in the ACORN classification and 1.09% of the UK’s population live in this type.

Neighbourhoods fitting this profile are found in Richmond-upon-Thames, Sutton and Bromley in Outer London, and in Cheltenham, St Albans and Guildford. Here is an overview of the likely preferences and features of your neighbourhood:

Family income	High
Interest in current affairs	Very high
Housing - with mortgage	Medium
Educated - to degree	Very high
Couples with children	Very low
Have satellite TV	Very low

These young people have made a lifestyle choice to reside close enough to the major conurbations to obtain the benefits of the city without actually living in its centre. In their twenties and early thirties, they are well educated and are developing their careers in professional and managerial jobs. 

They are living in purpose built flats in attractive suburbs and satellite towns. Many are still renting, although some have purchased their homes. 

They use diverse means to get around. Where possible they will travel to work by public transport, by bike or on foot. However, the majority do have a car and will often buy new, expensive models. 

These people are very comfortable using the Internet in all aspects of their life including financial services, purchasing gifts, CDs and books and booking their holidays and leisure activities on-line. 

For holidays, the USA, Canada and other long haul destinations are popular, as are weekend breaks and winter snow holidays. In their spare time they enjoy sport and exercise. They also like spending their money on shopping for clothes and eating out. 

They are interested in current affairs, and whilst they tend to read mainly the broadsheet papers, they show no bias to any particular title.

http://www.upmystreet.com/local/my-neighbours/neighbourhood-profile/l/e1+1ep.html