The BRC said it was the first time its sales monitor had shown two consecutive months of declining total sales.October sales showed a decline of 0.1%. The monitor began in 1995. Clothing sales decline got worse in November and even discounting and promotions largely failed to tempt shoppers over the month. The BRC said the clothing sales declines got worse in November with sharp falls in sales of both menswear and womenswear although kidswear showed a small gain. . Fashion sales have now been lower than year earlier levels for 13 of the past 14 months.
Even Internet and mail order sales also slowed although they were still up 9.5% in November. However this was against a rise of 16.6% in October.
Department store trading worsened further. Fashion sales in department stores slowed and premium ranges, which had previously held up, also weakened.
BRC director general Stephen Robertson said: "The numbers speak for themselves - these are clearly tough times...Retailers will be hoping that customers have been putting off Christmas shopping - not cancelling it."
(source: www.drapersonline.com)
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