Victoria Beckham models for Armani underwear campaign

Italian fashion giant Giorgio Armani has unveiled the first images of celebrity Victoria Beckham appearing as its official worldwide model for Emporio Armani Women's Underwear.The shots will coincide with Armani's Spring Summer 2009 advertising campaign, the company said.

Its first advertising campaign featuring Victoria Beckham, also known as Posh Spice, will roll out in Spring around the world in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani said: "I chose Victoria Beckham to launch our new global Emporio Armani Women's Underwear campaign because she is a stylish and intriguing woman."

"Great underwear is alluring and provocative, and so I wanted to work with someone who would make a real impression. I'm sure Victoria's presence will generate great excitement and contribute to the continued international growth of our Emporio Armani Women's Underwear business."