Marks and Spencer is introducing a new women's wear brand called Portfolio, which it hopes will boost sales by bridging over a gap between collections.Portfolio, which will be in the retailer's Spring 09 collection, is aimed at women in the mid-forties and over age group.
The collection, officially launched in stores and online next will include casual and smartwear pieces.
Kate Bostock, director of clothing, said: "We're always talking to our customers to find out what they do and don't like. Over the past year or so this group of customers have increasingly been asking for their own 'collection' in one area and we realised there was a gap between Limited, Autograph and Classics."
M&S said new items would be introduced to the Portfolio range every six weeks.
No comments:
Post a Comment