Area Profile

Jose Miguel Moreno - E14 3WJ

Often, many of the people who live in this sort of postcode will be suburban privately renting professionals. These are known as type 19 in the ACORN classification and 1.09% of the UK’s population live in this type.

Neighbourhoods fitting this profile are found in Richmond-upon-Thames, Sutton and Bromley in Outer London, and in Cheltenham, St Albans and Guildford. Here is an overview of the likely preferences and features of your neighbourhood:

Family income	High
Interest in current affairs	Very high
Housing - with mortgage	Medium
Educated - to degree	Very high
Couples with children	Very low
Have satellite TV	Very low

These young people have made a lifestyle choice to reside close enough to the major conurbations to obtain the benefits of the city without actually living in its centre. In their twenties and early thirties, they are well educated and are developing their careers in professional and managerial jobs.

They are living in purpose built flats in attractive suburbs and satellite towns. Many are still renting, although some have purchased their homes.

They use diverse means to get around. Where possible they will travel to work by public transport, by bike or on foot. However, the majority do have a car and will often buy new, expensive models.

These people are very comfortable using the Internet in all aspects of their life including financial services, purchasing gifts, CDs and books and booking their holidays and leisure activities on-line.

For holidays, the USA, Canada and other long haul destinations are popular, as are weekend breaks and winter snow holidays. In their spare time they enjoy sport and exercise. They also like spending their money on shopping for clothes and eating out.

They are interested in current affairs, and whilst they tend to read mainly the broadsheet papers, they show no bias to any particular title.

This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly.