Urban Outfitters the all Eclectic Brand
At Urban Outfitters the established ability is to understand the customers and connect with them on an emotional level. 
The reason for their success is that the brand is both compelling and distinct. It chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail perspective, they design innovative stores that resonate with the target audience, offering an eclectic mix of merchandise in which hard and soft goods are cross merchandised. Their estheticism is to construct a unique product displays that incorporates found objects into creative selling vignettes. The brand emphasis is on creativity. Their goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.
The goal at Urban Outfitters is to be the brand of choice for well-educated, urban-minded young adults. They accomplish their objective by creating a differential shopping experience, which creates an emotional bond with the 18 to 30 year old target customer.
Currently, there are more than 123 stores in the US, Canada, and Europe. The stores offer a unique and eclectic mix of fashion merchandise in a lifestyle sensitive store environment. Products range from women's & men's apparel, accessories and footwear to items for the apartment, as well as gifts and novelties.
Urban Outfitters offers its customers the opportunity to shop online, through our catalog or in stores.
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